Effective Internal Linking and Google’s Reasonable Surfer Patent
PageRank Google’s original PageRank model featured a randomness that, when visiting a page, someone would randomly click to a new page. This passed along equal amounts of PageRank to various links on the page, whether or not...
Google RankBrain – How to Optimize for This Algorithm
What is Google RankBrain? It is one of Google’s 200+ criteria for determining where your pages should rank in the Google SERPs. Google has called it their “third important factor” in ranking your pages. RankBrain essentially...
How to Silo Your Site For SEO
In the last article, we discussed site architecture and how to link internally within your site. It was an accurate description of how you should link within a smaller site that is based on a single niche. What should you do if you...
Site Architecture for SEO – How to Link Internally
For any topic you can imagine, Google has an algorithm which includes a comprehensive breakdown of that niche and what other topics are relevant to it. If the pages of your site happen to be related and relevant to each other according...
5 Weird Negative Ranking Factors and What You Can Do About It
It is unknown whether Google specifically targets these negative ranking factors, even when it has a patent that mentions it. Matt Cutts often says, “Just because we have a patent, doesn’t mean we use that in the algorithm.”...
15 Keyword Ranking Factors That Can Remove Your Site From The SERPs, Part 3 of 3
This is page 3 of our ranking factors that are centered around keywords. On the previous page, I had just finished discussing site-wide relevancy of keywords, as well as LSI. I’m going to continue down the same path with longtail...
15 Keyword Ranking Factors That Can Remove Your Site From The SERPs, Part 2 of 3
Here we continue discussing fifteen ranking factors that are based on keyword density. On the former page, we discussed proper keyword densities for your pages, and using your keywords in title, H-tags, bold, italics and links. Below...
15 Keyword Ranking Factors That Can Remove Your Site From The SERPs, Part 1 of 3
Keyword densities can send a very strong negative signal about your site. If you are keyword stuffing, you’ll find it difficult to rank pages in general. Only with a high number of other positive signals can you get keyword stuffed...
Top 10 Site Structure Ranking Factors, Part 2 of 2
This is part two of our site structure ranking factors top 10 list. The previous page discussed links in content, the relevancy of internal links, the site-wide relevancy of your content, how diverse your content is compared to other...
Top 10 Site Structure Ranking Factors, Part 1 of 2
Often when you hear Matt Cutts talking about what makes for a good site, you’ll hear him mention that it has a good site structure and is easily crawlable. The main example he gives is that an important page shouldn’t be...