Microsoft Acquires LinkedIn – Internet Marketing Implications
Something interesting happened when Microsoft purchased LinkedIn on Monday, June 13 2016. Twitter stock went up 4%. Apparently, there IS a market for social media platforms, they are desirable. Microsoft just proved there’s a...
How to Create a Business Account and Market on Instagram
Should you include Instagram in your social media marketing efforts? Here are some important statistics about Instagram that you should take into consideration. In 2015, Instagram achieved a new high in monthly users. According to...
Business to Business Connections Through Social Media – B2B Marketing
Let’s talk about the effectiveness of business to business marketing over social media. I’ll categorize the angles I’m taking on this as such: I have clients whom should take advantage of B2B to strengthen their brands...
Using Feedly To Entertain Your Social Followers and Increase Interaction
Being active on social accounts is a good thing. If you signed up to Facebook, Twitter, LinkedIn, etc. in order to promote your niche site, that’s a great first step. Chances are that you’re not producing content every...
How to Raise Klout Scores in 2015
Why focus on raising your Klout score? Klout is a site that tracks your social impact online. By increasing your Klout score, you are doing things necessary to improve your effectiveness with social media. This will get you ranking...
Why Your Klout Score Matters in 2015, and Why it Doesn’t
There are many arguments against Klout, and positive sentiment about this online scoring system for influence is less now than when it was first introduced. I understand the backlash against Klout, really I do. People don’t like...
Fake Followers on Social Media Accounts, Do They Help or Hurt?
To make themselves look more important and for other various reasons, people like to get fake followers. Does this help you or hurt you? There are a number of scenarios where having some fake followers may help, others where fake followers...
Email vs Social Media, Which Should You Focus On More?
When it comes to keeping in touch with followers, should you focus more on social media, or email? The answer, of course is both. Let’s assume for a moment that you need to prioritize one, or the other, to do first, which should...
Social Checklist – What to Do When Starting a Money Site
Whenever you start a new money site, you want to assign a pen name and establish an identity who is the author of that site. It is even a good idea to do this for each and every blog you create for promoting your money site. The idea...
Google +1’s, The One “Favoriting” Metric to Rule Them All
The big three “I really think this page is awesome” type of metrics are Facebook’s “like”, Twitter’s “favorite”, and Google’s “+1”. There is strong evidence that Facebook...